Why ucantoo?

We are facing an unprecedentedly challenging hiring market. The “Great Resignation” is real. As we continue to grow our team, we need to take advantage of our greatest recruiting assets to remain competitive in the marketplace.

ucantoo is more than a hiring campaign. It is an opportunity to shine a light on the people who allow UCAN to thrive. Our team is the most vital part of our organization - who better to represent our brand than the people doing the WORK?

Throughout the multi-platform campaign, we will be utilizing digital ads featuring UCAN staff. In addition to ads, we created a microsite (ucantoo.info) engage job-seekers who could become employees and show them the benefits of working at UCAN.

We do fulfilling work that impacts others, ucantoo!

62,000

Campaign Impressions

1,300

Microsite Visits

500

Clicks to Job Application Portal

Goals

 

  • Engage job-seekers who could become employees

  • Fill open positions ASAP

 

Objectives

 

  • Leverage the positive outcomes of working for UCAN to drive applicant traffic

  • Reinforce messaging throughout journey

  • Convert qualified audiences

 

Strategies

 

  • Audience development + branding

  • Microsite

  • Retargeting ads/ drip campaigns

  • Abstract colorful digital art with purple, pink, orange, and green hues.

  • Facebook logo with a white letter 'f' on a blue background.

  • Large stylized letter 'h' in green on black background.

  • Outline of a smartphone with a speech bubble containing lines of text.

  • Green circle with black curved lines resembling a musical note or sound waves.